About Us

Apple’s iPhone positions itself as a premium lifestyle product. Its marketing focuses on elegance, innovation, and exclusivity. Apple rarely offers discounts and maintains high price points to emphasize quality and status. Their minimalist advertising, premium retail experience, and ecosystem integration (iPhone with Mac, iPad, Watch) enhance customer loyalty. The brand heavily promotes features like camera quality, privacy, and performance—targeting high-income, brand-conscious consumers globally. Samsung, on the other hand, uses a multi-segment marketing approach, targeting both premium and budget markets. Flagship models like the Galaxy S and Z series are marketed with cutting-edge innovation and bold advertising campaigns featuring celebrities, high-impact visuals, and feature demos. Samsung’s mid-range A and M series are positioned through value-based marketing, highlighting features like large screens, long battery life, and camera quality at competitive prices. Samsung also leverages aggressive online and offline promotions, EMI offers, and exchange schemes. Realme employs a youth-centric and digital-first marketing strategy. It gained popularity by offering high specifications at budget prices, ideal for students and young adults. Realme markets its products through social media, online launches, influencer partnerships, and flash sales on platforms like Flipkart and Amazon. Its campaigns often highlight gaming performance, fast charging, and stylish design. Realme also adapts quickly to trends and engages in price wars to stay competitive.